Job Title Specific Email Lists

The more targeted and relevant your marketing campaigns, the higher the engagement and response rates, ultimately driving more revenue. B2B marketing often targets a specific profile of companies, classified by attributes such as size, industry, location, and installed base.

Identifying which companies to pursue is an important first step, but it’s crucial to also isolate who within each business is most likely to be interested in your offer.

This is where contact classification by job title becomes essential. Job titles are key indicators of an individual’s responsibilities and their standing on the ladder of seniority.

Job titles provide insights into a B2B prospect’s responsibilities and seniority. Job Function refers to the departmental area (e.g., IT, HR, Finance, Procurement) to which a person is assigned, while Job Level indicates a person’s seniority. Familiar examples of job levels include CEO, CXO, VP, and Project Leader.