Lead Management Service

Lead Management is essential for maximizing the value of your leads and inquiries, ultimately boosting revenue and ROI. Many lead generation efforts succeed in creating demand but falter in effectively capturing and nurturing leads until they are sales-ready. In fact, research shows that 80% of early-stage leads are mishandled, leading to lost opportunities.

Our approach to Lead Management focuses on:

1. Identification: Identifying the right prospects within targeted companies.
2. Engagement: Establishing meaningful dialogues to build rapport and set the stage for conversion.
3. Qualification: Asking pertinent questions to qualify leads based on your criteria.
4. Nurturing: Continuously engaging leads with relevant content and timely interactions until they are ready to convert.
5. Optimization: Leveraging insights from lead data to enhance revenue generation and maximize ROI.

Our CRM data appending and cleansing services include:

• Database cleansing and scrubbing
• Database verification
• Database de-duplication
• Database formatting
• Mailing list append
• Email verification and email appending
• URL append
• Phone/Fax number append
• NAICS code append / SIC code append
• CRM database cleansing and integration
• Marketing database cleansing and integration

These services ensure that your customer relationship management (CRM) and marketing databases are accurate, up-to-date, and integrated, facilitating more effective lead management and conversion strategies.